Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into The most influential vogue residences on the planet. Its international good results was not constructed through conventional marketing and advertising or mainstream developments, but through a Daring philosophy: problem the norm, break conventions, and Permit originality talk louder than reputation. This unconventional method became the muse for CDG’s around the world growth.
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CDG gained Worldwide notice by presenting apparel that turned down traditional Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide style editors and prospective buyers early in the 1980s.
This world wide visibility strengthened the CDG Hoodie identify and attracted loyal consumers from each individual corner of the planet.
The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification quantities and marks of military services boot prints".[30] Contemporaneous media coverage juxtaposed photos of the collection with photographs taken at Auschwitz focus camp, as well as controversy received international coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand's identify was encouraged by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").
The 2006 autumn/winter collection addressed the strategy with the persona,[15] the different ways to existing a person's self to the earth. Fusing customized menswear with feminine factors like corsets and flower printed costume fabrics, Persona was A different assortment that mixed the feminine with the masculine.
CDG crafted a strong distribution method by positioning its solutions in best luxury vendors like Dover Street Sector, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite clients globally though Comme Des Garcons preserving its creative integrity.
In 2017, the company introduced a new fragrance, Concrete, and marked its start in the US that has a dinner curated because of the artist and chef, Laila Gohar.
Each and every retail store was created as an inventive Area, boosting CDG Hoodie's reputation for innovation and giving shoppers an immersive retail knowledge.
With the rise of internet shopping, CDG expanded its arrive at by supplying collections by Formal and partnered e-commerce platforms. Social networking and trend communities served distribute the brand’s identification, building parts just like the Engage in Coronary heart tees and Converse sneakers viral all over the world.
The CDG x Converse Chuck Taylor became The most identified sneaker collaborations in the world, assisting CDG achieve world-wide mainstream visibility when being true to its edgy creativity.
Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, frequently a lot more like art installations than style exhibits attained throughout the world media coverage, reinforcing the brand's track record for groundbreaking creativity.
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The business also creates a line of agendered fragrances, most of which happen to be unconventional on the globe of perfume and aligned with the kinds of its garments.[six]